Wickes

- Collaborative Project with Harvery Burton -

Lauren:

- Art Direction

Harvey:

- Copywriting

- Insight -

Compared to previous generations, DIY skills are becoming increasingly rare amongst younger generations.

- Strategy -

Highlight the events young people decide on in which their in-laws, grandparents and parents would disapprove of.

- Idea -

DIY Their Approval at Wickes

- OOH -

- TV advert -

INT. NAN'S FAMILY HOME

Open on a granddaughter helping her frail nan sit down.

NAN:Thank you dear, you know, you really shouldn’t have got that terrible tattoo.

Granddaughter looks down at her tattoo and has a horrific vision - A solicitor reads out her nan's will, in which she leaves all her thousands of inheritance to her grandson only.

In the present, the granddaughter has an idea!

Montage of granddaughter fixing every DIY issue in the house - creaky door, uneven table leg, leaky tap, peeling wallpaper - all fixed. The nan smiles.

NARRATOR:Wickes. DIY Their Approval