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Masterclass

- Collaborative Project with Harvery Burton - 

Lauren:

- Art Direction

Harvey:

- Copywriting

- Insight - 

University degrees are becoming increasingly unaffordable. 

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- Strategy - 

So much so, Masterclass can educate young people for a lot less. 

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- Idea - 

Instead, learn on Masterclass. 

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- Lofi Girl x Masterclass - 

Lofi Girl is a popular 24/7 streaming channel used by students as relaxing music or background watching when studying for their A-levels. Masterclass will collaborate with Lofi Girl in an exclusive, livestream with a link to sign up to Gordan Ramsey's cooking class. This will iterate University isn't the only option after leaving school. ​​

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- Nandos  x Masterclass -

Every results day, Nandos celebrate students for doing their A-levels and offer free meals as a reward. Masterclass will join these celebrations by handing out napkins to those who chose not to go to University  as a way to reassure students there are other pathways like Masterclass. ​

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