Brillo pads

- Collaborative Project with Harvery Burton -

Lauren:

- Art Direction

Harvey:

- Copywriting

- Insight -

Women are more likely to ask for a divorce, at 69 percent, due to frustration from men failing to do household work.

- Strategy -

Highlight what men would lose if their relationships were to end.

- Idea -

Brillo - Thrive Together.

- In-store activation -

In major supermarkets, an arch way made out of brillo pads will be installed in cleaning appliances aisles, where Brillo is sold. It resembles a wedding ceremony to encourage couples to purchase Brillo Pads and amend their disputes.

- PR Packaging -

To keep this campaign PR central, we will cover the Brillo Pad packaging in Divorce Paper agreement forms to emphasise the importance of working

as a team in a relationship.

- TV advert -

SYNOPSIS

The advert begins with a close up shot of a wedding ceremony.

There is a couple reading their wedding vows, talking about how they will cherish teamwork when it comes to household chores.The shot opens up to show a supermarket aisle, revealing they are actually reading their vows in a supermarket cleaning aisle and take brillo pads off the shelf.

- OOH -